Ms. Herzog brings more than 25 years of public health experience to Synergy. As Chief Operating Officer, she manages a national staff across five divisions while providing counsel to the President/CEO on building strategic partnerships, spearheading new business development efforts, and managing brand reputation. She is responsible for overseeing the full spectrum of Synergy’s corporate operations, including process and IT system optimization, staff development, talent acquisition, benefits, recruitment, and retention policies. Ms. Herzog is a renowned social marketer who has presented at industry events hosted by the Department of Health and Human Services, the Centers for Disease Control and Prevention, and the American Public Health Association.
Ms. Herzog’s campaigns have reached millions of Americans and won more than 50 national awards. Prior to joining Synergy, she served for 8 years as a principal with Booz Allen Hamilton, where she was responsible for more than $85 million in contracts and 120 full-time employees. While at Booz Allen, Ms. Herzog directed numerous high-profile campaigns and projects for clients such as the Centers for Disease Control and Prevention, Department of Defense, Food and Drug Administration, Health and Human Services, National Institutes of Health, Substance Abuse and Mental Health Services Administration, U.S. Public Health Service, and the Veterans Health Administration. Ms. Herzog is a former Adjunct Professor at the Johns Hopkins University Krieger School of Arts and Sciences as well as an Executive Vice President of Sensis, where she developed internal policies, standard operating procedures, and strategic business plans in addition to significantly expanding the company’s communications, social marketing, creative, and video production services.
She is actively committed to several community organizations, including serving as the Board President of Young Artists at Strathmore and as a volunteer for Adoptions Together, a nonprofit organization which supports children and families formed through foster care.